RAPIDS EMBRACE NEW APPROACH
In what can be seen as a needed and important reversal of Marketing direction, the Colorado Rapids are focusing on reaching out to their most important constituency: Passionate Soccer Fans. Much has been made over the years about the Rapids approach to target families and groups instead of reaching out more to dedicated supporters.
This change in focus has become evident by several actions recently taken the Rapids Marketing and Management, none bigger that the news that they are building a “Supporters Terrace” (Viewing Area). The supporters Terrace will replace the bleachers on the North end of the Stadium and will house several of the Rapids Supporters organizations.
This is a bold move and shows that the Rapids are not hesitant to put down additional money for the growth and prosperity of the club. Please give these articles a read for more info about the terrace and about the Rapids new fan-friendly approach:
Rapids: Fans before Families Approach
Details on new Supporters Terrace
Cheers!
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Eric Fulton
Futbol Club Denver
fcdenver.org/blog